GlassesUSA.com has been disrupting the traditional eyewear industry becoming the fastest growing, leading online eyewear retailer in the world with millions of happy customers.
Our cutting-edge in-house technologies and data driven philosophy constantly keeps us in the frontlines of the global eCommerce, B2C industry.
GlassesUSA.com is looking for a superstar Marcom & PR Director to join our vertically integrated, in-house Marketing team.
Managing the organisation’s brand and public relations activities
Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy
Initiate the creation and production of brand communication materials including content, BTLs, photoshoots and landing pages
Working closely with marketing professionals and upper management to prepare announcements for new product launches
Creating and managing a PR plan, including budgets, timelines, etc.
Analyzing all media coverage of the organisation and drafting appropriate responses
Working with the social media team to create a content calendar
5 years’ experience in brand or communications roles, preferably within a global organisation.
Exceptional communication abilities, including writing, speaking and active listening
In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing and sales copy and social media
Great project management skills, including time management, goal-setting, multitasking and prioritizations
Leadership abilities, including training and mentorship
Native English speaker level – An advantage.
Detail and result-oriented, self-motivated, independent, and exceptional at juggling between dreaming big and doing big.
Extensive knowledge of the US market, you are in-tune with American culture, and you are confident in your ability to make disruptive activities in it.
Role located in Ramat HaChayal, Tel Aviv.